The Founders

  • Jorge Luis Soto

    Co-Founder and CEO

    Prior to launching FirstCut, Jorge ran inside sales for Twitter’s MoPub organization, which was acquired by Twitter in 2013. He’s also the founder of Sotoventures Media and Sales4Startups (acquired by Sales Hacker Media), where he educated and inspired thousands of technology founders and executives around the world. Jorge has been a technology entrepreneur for over 15 years and has also founded a online travel community called Mytripz in 2005 and a commercial wireless service startup called Campus Communications in 2003.

  • Tomas De Matteis

    Co-Founder, Full Stack Engineer

    Prior to co-founding FirstCut Tomas co-founded Sotoventures Media in San Francisco and Fusion Films in Madrid, Spain. He has over 15 years of expertise in video production, film making, and all things A/V. He is also full stack developer and engineering lead at #FirstCut.

    Tomas is a hybrid engineer with video production expert. He’s the kinda person that can dissect a camera or produce animation while hacking on javascript and MongoDB.

The Advisors

  • Adam Sah

    Advisor & Investor

    Startup leader with 3 IPOs and 20 issued patents. Ex-Google. Adam ran the Google Gadgets project at Google, is a University of California, Berkeley grad. He also has awesome hair.

    Adam is also an early investor in FirstCut.io and CEO coach through the Alchemist Accelerator Fund.

  • Dannie Herzberg

    Advisor

    Dannie Herzberg is the Head of Mid-Market Sales at Slack, where she oversees sales teams across San Francisco, Vancouver, and Toronto. Prior to Slack, Dannie spent 5+ years at HubSpot, where she participated in the company’s growth from 100 – 1200 employees and IPO on the NYSE in October 2014.

  • Jim Payne

    Advisor & Investor

    Prior to joining FirstCut’s advisory board, Jim was CEO at MoPub, which sold to Twitter in 2013 for $400 million plus. Jim is currently investing in startups and advising adtech and SaaS companies.

    Jim is also an early investor in FirstCut.io and owner at Breakpoint Capital.

  • Nathan Scharfe

    Investor

    Nathan is a former colleague of Jorge Soto and Jim Payne at MoPub, which was sold to Twitter pre-IPO. He’s a Stanford graduate where he received his M.S and B.S in Computer Science, expert jujitsu practitioner. He also has an awesome cat and sick apartment in San Francisco, CA.

    Nathan is also an early investor in FirstCut.io.

  • Max Altschuler

    Revenue Advisor

    Max Altschuler is the CEO of Sales Hacker Inc, and author of the book Hacking Sales. He’s also an avid investor and advisor in companies he can help engage with B2B customers.

  • John Pelly

    Revenue Advisor

    John Pelly has the unique ability to uses technology and engineering to understand powerful finance models and trends. He’s been a Associate at Highbridge Capital Management in NYC, and spent most of his career as a software engineer for companies like Google, Pivotal Labs, McAfee, and was top of his class in computer science at MIT.

  • Matt Hubert

    Product Advisor

    Matt joined FirstCut’s advisory board as a technology product expert. He is currently Co-founder and CEO at San Francisco, CA based Bitmatica and travels the world teaching corporations how to be more agile and innovative.

  • Mehdi Ait Oufkir

    Technology Advisor

    Prior to joining FirstCut’s advisory board, Medhi was Head of CRM Product & Technology at WalMart eCommerce and co-founder & CTO at Punchtab, which sold to Walmart in 2015.

The Team

  • Lucy Richards

    Director of Engineering

    Prior to joining FirstCut, Lucy led the development of a custom translation engine which threaded together various tools, including custom Topic Analysis models, to improve TalkingPoint’s machine translation. While Tech Lead at Noora Health she used design thinking and full-stack engineering to build Noora’s internal and external facing tools. Lucy’s a Stanford graduate and is a serious cat lover.

  • Cedric Auger

    Head of Channel Revenue and Marketplace Partnerships

    Cedric is an expert in channel sales, strategic partnerships, and marketplaces. Prior to joining FirstCut.io Cedric ran marketplace partnerships at Walmart Global Ecommerce, Handpick, and other technology companies around the globe.

  • Alexander Lim

    Production Success Lead

    Prior to joining FirstCut, Alexander worked as Program Coordinator at Youth ALIVE, a violence prevention program in Oakland, CA. Before that he was in customer success at LendingTree.com and after working at CBS Radio in production.

  • Mitchell Tong

    Production Success Manager

    A digital media producer with a degree in Advertising from the University of San Francisco, combines award-winning creativity and marketing acumen to create exceptional video content. Mitch is the founder of Sledrunner Studios, who has produced video content for organizations such as Docusign, UC Berkeley, and many more. 

  • Aslam Najeebdeen

    UI/UX Engineer

    Aslam and Jorge have been working together for over 6 years and previously Co-founded Angelpad incubator sales tech startup Feedgen. Aslam oversees all our front-end design and development to ensure that FirstCut’s UI/UX is as flexible as possible.

  • Maria Teresa Soto-Aranaz

    Accounting and Finance

    Maria aka “Maite” heads up FirstCut’s accounting and finances. She’s also an amazing visual artist who has created art ranging from oil painting to sculpturing. In Maite’s free time she is highly engaged is the esoteric sciences, human spirituality, and music.

  • Trina Ortiz

    Community and Sales Operations

    Trina supports FirstCut’s sales and videographer operations efforts. She’s a proud mother, wife and freelance entrepreneur. Trina’s fluent English and Tagalog and has over 2 years of lead development and data management experience.

  • Felipe Galíndez

    Visual Communication Designer

    Felipe is an animation 3D and mograph maniac with passion for illustration, UX/UI design, and all things visual design and communications. He focuses on the digital media space and also loves helping brands optimize for video marketing.

  • Pedro De Matteis

    Post-Production Lead

    Pedro is a post-production and audio engineering wizard who loves bringing our customer’s stories to life. He’s also been an audio engineer for over two decades, loves to make music with his wonderful wife, and tours the Americas producing music.

  • Jarel Nodora

    Sales Development

    Jarel supports FirstCut’s sales operations efforts. He’s a proud father and freelance entrepreneur. Jarel speaks Tagalog fluently and is conversational in English. Jarel has years of lead development and data management experience.

  • Robert Reinertsen

    Head of Growth & Operations Manager

    Business operations manager working to make Firstcut the leading global on-demand video production platform which allows for productions all over the world using our remote monitoring technology. Rob’s a native New Yorker, which you can tell my his accent. An NYU grab and long time teacher.

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