The Founders

  • Lucy Richards

    Co-founder & CTO

    Prior to joining FirstCut, Lucy led the development of a custom translation engine which threaded together various tools, including custom Topic Analysis models, to improve TalkingPoint’s machine translation. While Tech Lead at Noora Health, she used design thinking and full-stack engineering to build Noora’s internal and external facing tools. Lucy’s a Stanford graduate and is a serious cat lover.

  • Tomas De Matteis

    Co-Founder and CEO

    Prior to co-founding FirstCut, Tomas co-founded Sotoventures Media in San Francisco and Fusion Films in Madrid, Spain. He has over 17 years of expertise in video production, film making, and all things A/V. He is also full stack developer and engineering lead at #FirstCut.

    Tomas is a hybrid engineer with video production expert. He’s the kind of person that can dissect a camera or produce animation while hacking on javascript and MongoDB.

  • Jorge Luis Soto

    Co-Founder and Chairman

    Prior to launching FirstCut, Jorge ran inside sales for Twitter’s MoPub organization, which was acquired by Twitter in 2013. He’s also the founder of Sotoventures Media and Sales4Startups (acquired by Sales Hacker Media), where he educated and inspired thousands of technology founders and executives around the world. Jorge has been a technology entrepreneur for over 15 years. He has founded an online travel community called Mytripz in 2005 and a commercial wireless service startup called Campus Communications in 2003.

The Advisors

  • Adam Sah

    Advisor & Investor

    Startup leader with 3 IPOs and 20 issued patents. Ex-Google. Adam ran the Google Gadgets project at Google. He is a University of California, Berkeley grad and has awesome hair.

    Adam is also an early investor in and CEO coach through the Alchemist Accelerator Fund.

  • Dannie Herzberg


    Dannie Herzberg is the Head of Mid-Market Sales at Slack, where she oversees sales teams across San Francisco, Vancouver, and Toronto. Prior to Slack, Dannie spent 5+ years at HubSpot, where she participated in the company’s growth from 100 – 1200 employees and IPO on the NYSE in October 2014.

  • Jim Payne

    Advisor & Investor

    Prior to joining FirstCut’s advisory board, Jim was CEO at MoPub, which was sold to Twitter in 2013 for roughly $400 million. Jim is currently investing in startups and advising Adtech and SaaS companies.

    Jim is also an early investor in and owner at Breakpoint Capital.

  • Nathan Scharfe


    Nathan is a former colleague of Jorge Soto and Jim Payne at MoPub, which was sold to Twitter pre-IPO. He’s a Stanford graduate where he received his M.S and B.S in Computer Science. Aside from being an expert jujitsu practitioner, he also has an awesome cat and sick apartment in San Francisco, CA.

    Nathan is an early investor in

  • Max Altschuler

    Revenue Advisor

    Max Altschuler is the CEO of Sales Hacker Inc, and author of the book Hacking Sales. He’s also an avid investor and advisor in companies he can help engage with B2B customers.

  • John Pelly

    Revenue Advisor

    John Pelly has the unique ability to use technology and engineering in understanding powerful finance models and trends. He’s been an associate at Highbridge Capital Management in NYC, and spent most of his career as a software engineer for companies like Google, Pivotal Labs, McAfee, and was top of his class in computer science at MIT.

  • Matt Hubert

    Product Advisor

    Matt joined FirstCut’s advisory board as a technology product expert. He is currently Co-founder and CEO at San Francisco, CA based Bitmatica and travels the world teaching corporations how to be more agile and innovative.

  • Mehdi Ait Oufkir

    Technology Advisor

    Prior to joining FirstCut’s advisory board, Medhi was Head of CRM Product & Technology at WalMart eCommerce and co-founder & CTO at Punchtab, which was sold to Walmart in 2015.

The Team