The Founders

  • Lucy Richards

    Co-founder & CTO

    Prior to joining FirstCut, Lucy led the development of a custom translation engine which threaded together various tools, including custom Topic Analysis models, to improve TalkingPoint’s machine translation. While Tech Lead at Noora Health, she used design thinking and full-stack engineering to build Noora’s internal and external facing tools. Lucy’s a Stanford graduate and is a serious cat lover.

  • Tomas De Matteis

    Co-Founder and CEO

    Prior to co-founding FirstCut, Tomas co-founded Sotoventures Media in San Francisco and Fusion Films in Madrid, Spain. He has over 17 years of expertise in video production, film making, and all things A/V. He is also full stack developer and engineering lead at #FirstCut.

    Tomas is a hybrid engineer with video production expert. He’s the kind of person that can dissect a camera or produce animation while hacking on javascript and MongoDB.

  • Jorge Luis Soto

    Co-Founder and CRO

    Prior to launching FirstCut, Jorge ran inside sales for Twitter’s MoPub organization, which was acquired by Twitter in 2013. He’s also the founder of Sotoventures Media and Sales4Startups (acquired by Sales Hacker Media), where he educated and inspired thousands of technology founders and executives around the world. Jorge has been a technology entrepreneur for over 15 years. He has founded an online travel community called Mytripz in 2005 and a commercial wireless service startup called Campus Communications in 2003.

The Advisors

  • Adam Sah

    Advisor & Investor

    Startup leader with 3 IPOs and 20 issued patents. Ex-Google. Adam ran the Google Gadgets project at Google. He is a University of California, Berkeley grad and has awesome hair.

    Adam is also an early investor in and CEO coach through the Alchemist Accelerator Fund.

  • Dannie Herzberg


    Dannie Herzberg is the Head of Mid-Market Sales at Slack, where she oversees sales teams across San Francisco, Vancouver, and Toronto. Prior to Slack, Dannie spent 5+ years at HubSpot, where she participated in the company’s growth from 100 – 1200 employees and IPO on the NYSE in October 2014.

  • Jim Payne

    Advisor & Investor

    Prior to joining FirstCut’s advisory board, Jim was CEO at MoPub, which was sold to Twitter in 2013 for roughly $400 million. Jim is currently investing in startups and advising Adtech and SaaS companies.

    Jim is also an early investor in and owner at Breakpoint Capital.

  • Nathan Scharfe


    Nathan is a former colleague of Jorge Soto and Jim Payne at MoPub, which was sold to Twitter pre-IPO. He’s a Stanford graduate where he received his M.S and B.S in Computer Science. Aside from being an expert jujitsu practitioner, he also has an awesome cat and sick apartment in San Francisco, CA.

    Nathan is an early investor in

  • Max Altschuler

    Revenue Advisor

    Max Altschuler is the CEO of Sales Hacker Inc, and author of the book Hacking Sales. He’s also an avid investor and advisor in companies he can help engage with B2B customers.

  • John Pelly

    Revenue Advisor

    John Pelly has the unique ability to use technology and engineering in understanding powerful finance models and trends. He’s been an associate at Highbridge Capital Management in NYC, and spent most of his career as a software engineer for companies like Google, Pivotal Labs, McAfee, and was top of his class in computer science at MIT.

  • Matt Hubert

    Product Advisor

    Matt joined FirstCut’s advisory board as a technology product expert. He is currently Co-founder and CEO at San Francisco, CA based Bitmatica and travels the world teaching corporations how to be more agile and innovative.

  • Aslam Najeebdeen

    UX/UI Guru

    Aslam and Jorge have been working together for over 6 years and previously Co-founded Angelpad incubator sales tech startup Feedgen. Aslam oversees all our front-end design and development to ensure that FirstCut’s UI/UX is as flexible as possible.

    Aslam is the CEO at Frontcube, the leading digital agency in Sri Lanka.

  • Mehdi Ait Oufkir

    Technology Advisor

    Prior to joining FirstCut’s advisory board, Medhi was Head of CRM Product & Technology at WalMart eCommerce and co-founder & CTO at Punchtab, which was sold to Walmart in 2015.

The Team

  • Nicole Laniado


    Nicole has dedicated her career towards improving the way organizations are designed. As an HR professional, she has advised and implemented internal solutions in large scale organizations and startups such as Visa and Plaid Inc. She is a strong advocate of designing for diverse workforces, and incorporating inclusion and belonging as an organizational pillar. When she is not working with the FirsCut team, you can find Nicole organizing events for the Bay Area artist and culinary community or her trying out a new bread recipe. 🙂

  • Shaun McCreedy


    Shaun’s a videographer with over 5 years of digital media experience. He has worked for several tech companies and enjoys telling stories through video on his travel blog: Globe Hacker. When not producing video for FirstCut clients, he can be found flying his drone around the Bay Area or at his home island in Oahu, Hawaii.

  • Mitchell Tong

    Production Success Manager

    A digital media producer with a degree in Advertising from the University of San Francisco, combines award-winning creativity and marketing acumen to create exceptional video content. Mitch is the founder of Sledrunner Studios, who has produced video content for organizations such as Docusign, UC Berkeley, and many more. 

  • Felipe Galíndez

    Visual Communication Designer

    Felipe is an animation 3D and mograph maniac with a passion for illustration, UX/UI design, and all things visual design and communications. He focuses on the digital media space and also loves helping brands optimize for video marketing.

  • Maria Teresa Soto-Aranaz

    Accounting and Finance

    Maria aka “Maite” heads FirstCut’s accounting and finances. She’s also an amazing visual artist who has created art ranging from oil painting to sculpturing. In Maite’s free time, she is highly engaged in esoteric sciences, human spirituality, and music.

  • Pedro De Matteis

    Post-Production Lead

    Pedro is a post-production and audio engineering wizard who loves bringing our customers’ stories to life. He’s also been an audio engineer for over two decades, loves to make music with his wonderful wife, and tours the Americas producing music.

  • Kriza Argana

    Executive Assistant

    Kriza is an experienced operations manager with a demonstrated history of working in the customer service industry and a degree in Business Management. She provides various administrative support to team FirstCut and helps enhance the organization’s human resource development. She’s a mom and an adrenaline junkie who loves traveling, sports and pizza.

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