Sales development reps (SDRs) are the lifeblood of any successful sales organization. In much the same way that a quarterback passes the football to a receiver and primes said for a successful touchdown, an SDR punts sales leads to business development reps (BDRs) and account executives (AEs), positioning them for lucrative deal closures. A football […]
Launching a startup is no easy task, but it can be an exhilarating and rewarding experience. Nevertheless, it takes several qualities as well as some valuable insight before any startup can hope to become successful. Nine times out of ten, up and coming entrepreneurs need to go for some venture capital to make their dream a […]
There are two ways to define email marketing. You can say that its purpose is to promote your products and services. But a better way of looking at it is to say that email marketing is a means of developing a strong relationship with customers. The difference in mentality between the two is that the […]
FirstCut.io interview’s Anthony Kennada Chief Marketing Officer at Gainsight. In this episode the former Box executive gives advice on driving excellence within B2B marketing organizations and also discusses how to approach managing your paid media spend from a CMO’s perspective. Enjoy!
In layman’s terms, Slack is a messaging app on steroids, helping companies streamline internal communications. In other words, Slack is a cloud-based app comprised of a multitude of tools and services that can be used over multiple devices and platforms. Users are able to engage in one-on-one communications with associates or create groups for better […]