What is Conversational Marketing and Why is Drift.com so hot?

  “Conversational Marketing” was a term coined by Drift.com sometime around 2015, but it’s a concept that has existed since the invention of language and bartering. It’s the foundation of Sales and the keystone to any great customer relationship. Conversational Marketing is, in short, is having one-on-one conversations with customers to drive leads and improve […]

The easiest way for B2B marketers to get podcasts made!

We’re thrilled to formally announce the launch of our PodCast Production solutions for B2B marketers! Yay! We’ll arrive onsite at your office/s on a daily, weekly, or monthly basis to professionally capture the audio and video of your new podcast! We’ll then post-produce your podcast and provide beautiful .mp3 and .mp4 files ready to upload […]

Video: The New Game Changer For B2B Startup Sales Development

Sales development reps (SDRs) are the lifeblood of any successful sales organization. In much the same way that a quarterback passes the football to a receiver and primes said for a successful touchdown, an SDR punts sales leads to business development reps (BDRs) and account executives (AEs), positioning them for lucrative deal closures. A football […]

What Every Startup Founder Needs to Know (from a Top Venture Capitalist)

Launching a startup is no easy task, but it can be an exhilarating and rewarding experience. Nevertheless, it takes several qualities as well as some valuable insight before any startup can hope to become successful. Nine times out of ten, up and coming entrepreneurs need to go for some venture capital to make their dream a […]

Instagram Brings Audiences Closer To The Creators They Love With IGTV

On Wednesday June 20th Instagram released a new platform that has the potential to change the way we consume media forever. IGTV is the new platform giving creators the power to now upload long form video. With the option to upload up to an hour long video, this gives brands, influencers, and businesses the power […]

5 Mistakes To Avoid When Recording Video On A Webcam

Whether recording a product review or a captivating SnapChat story, capturing high quality webcam video is all about preparation. Here are some tips to help ensure you can record the best quality video possible during your interview: Quiet Room  Make sure you’re in a quiet room with minimal distractions (quiet enough that you will not […]

How to Use Video in Your ABM Campaigns To Drive Results

ABM, or account-based marketing, is nothing new in the marketing world. What’s been changing recently is how marketing (and sales) departments implement ABM. According to a research done by SiriusDecisions in 2016, more than 70% of B2B companies had staff wholly or partially dedicated to ABM. So, what influenced this resurgence of ABM and made […]

What Is GDPR and What Should We Know About It?

Everyone’s inbox has been flooded by “We’ve Updated Our Privacy Policy” emails since the end of May. The reason? GDPR, EU’s new set of data regulations that came into effect on May 25th. Businesses have been scrambling to become compliant, often in the form of asking subscribers via email whether they want to keep getting […]

How to Use Video in Your Email Campaigns to Increase Click Through Rates

There are two ways to define email marketing. You can say that its purpose is to promote your products and services. But a better way of looking at it is to say that email marketing is a means of developing a strong relationship with customers. The difference in mentality between the two is that the […]