Instagram Brings Audiences Closer To The Creators They Love With IGTV

On Wednesday June 20th Instagram released a new platform that has the potential to change the way we consume media forever. IGTV is the new platform giving creators the power to now upload long form video. With the option to upload up to an hour long video, this gives brands, influencers, and businesses the power […]

5 Mistakes To Avoid When Recording Video On A Webcam

Whether recording a product review or a captivating SnapChat story, capturing high quality webcam video is all about preparation. Here are some tips to help ensure you can record the best quality video possible during your interview: Quiet Room  Make sure you’re in a quiet room with minimal distractions (quiet enough that you will not […]

How to Use Video in Your ABM Campaigns To Drive Results

ABM, or account-based marketing, is nothing new in the marketing world. What’s been changing recently is how marketing (and sales) departments implement ABM. According to a research done by SiriusDecisions in 2016, more than 70% of B2B companies had staff wholly or partially dedicated to ABM. So, what influenced this resurgence of ABM and made […]

5 Ways Salespeople Can Use Customer Testimonials in Their Sales Process

Everybody loves to have some form of social proof prior to making a purchase. Social proof, or sometimes known as informational social influence, is available in various forms. From a psychological point of view, they are a way through which people assume others’ actions as a reflection of correct behavior. This phenomenon becomes particularly prominent in ambiguous […]

How B2B Brands Can Drive More Leads with Video Campaigns

When talking about video content and video campaigns, we almost immediately associate them with B2C businesses. Statistics show that over 500 million people are watching videos on Facebook every single day. By 2021, it is predicted that over 17,000 hours of video content will be viewed every second all across the internet, making up for […]

3 Reasons B2B Video Marketing Will Dominate 2018

Video marketing has been a big thing for a while now. Over the past several years, internet videos have seen a steady increase, becoming one of the predominant methods of relaying information, increasing brand awareness and visibility, promoting products or businesses, driving leads, and generating profit. Many B2B businesses have already integrated videos into their […]

Why make marketing videos using 🎬 FirstCut.io?

Steve Mayernick, Head Of Marketing at Guru (getguru.com) explains his experience using FirstCut.io to make their customer story videos!

Next Wed, 1/24 learn #VideoMarketing 📽️🚀at TwentyThree’s HQ in #SanFrancisco

Next Wed 1/24, learn why video marketing is the most effective way to tell our brand’s stories, drive traffic, and increase engagement.   In 2018, 80% of all online traffic will come from video consumption. Yet there has been lack of community leadership and networks forming around the category to drive it forward, educate and […]

2017 Video Marketing Trends by Daniel Glickman​ CMO at Animatron​!

Our CEO Jorge Soto interview’s Daniel Glickman, Chief Marketing Officer at Animatron and video marketing expert. Daniel explains what trends they are seeing across B2C and B2B industries! This interview was shot by #TeamFirstCut at HubSpot’s Inbound 2017 conference in Boston, MA.