On Wednesday June 20th Instagram released a new platform that has the potential to change the way we consume media forever. IGTV is the new platform giving creators the power to now upload long form video.
With the option to upload up to an hour long video, this gives brands, influencers, and businesses the power to watch and produce content like it’s their own television show.
A representative of the company wrote on their blog: “In IGTV, the creators are the channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. Anyone can be a creator — you can upload your own IGTV videos in the app or on the web to start your own channel.”
So you might be thinking, “why would I use this, I already have Youtube”
Let me break it down for you..
First off, IGTV is going to give you accessibility that Youtube simply cannot. With a community of over one billion users, Instagram’s algorithm coupled with search “tags” has made it easy to find the creators that are mostly related to you or in your area. If you are a local business looking to strictly market to consumers in your area, this platform should be a crucial part of your marketing strategy. Actually, all businesses and creators can make strides on this platform by sharing things like company culture, values and products if you have them.
Secondly, IGTV is built for how people really use their phones. Videos are available in both full screen and vertical mode. Lastly, since IGTV is also integratable with the regular IG platform there is no learning curve or starting over, the followers you currently have will all be able to view your IGTV content and your videos can be accessed from your profile via a button next to Stories Highlights.
Just like when Instagram first came on the scene in 2010, we can tell this new platform is going to be a game changer. This is the perfect time to branch out and start investing in your businesses’ video content.
Both your consumers and competitors will be frequenting this platform and subconsciously they will be making decisions on who to do business with, you should be making sure that your name is on that screen. Now is the time.