What Is GDPR and What Should We Know About It?

Everyone’s inbox has been flooded by “We’ve Updated Our Privacy Policy” emails since the end of May. The reason? GDPR, EU’s new set of data regulations that came into effect on May 25th. Businesses have been scrambling to become compliant, often in the form of asking subscribers via email whether they want to keep getting […]

How to Use Video in Your Email Campaigns to Increase Click Through Rates

There are two ways to define email marketing. You can say that its purpose is to promote your products and services. But a better way of looking at it is to say that email marketing is a means of developing a strong relationship with customers. The difference in mentality between the two is that the […]

Exclusive FULL interview with Slack’s Sales Guru Dannie Herzberg

In layman’s terms, Slack is a messaging app on steroids, helping companies streamline internal communications. In other words, Slack is a cloud-based app comprised of a multitude of tools and services that can be used over multiple devices and platforms. Users are able to engage in one-on-one communications with associates or create groups for better […]

5 Ways Salespeople Can Use Customer Testimonials in Their Sales Process

Everybody loves to have some form of social proof prior to making a purchase. Social proof, or sometimes known as informational social influence, is available in various forms. From a psychological point of view, they are a way through which people assume others’ actions as a reflection of correct behavior. This phenomenon becomes particularly prominent in ambiguous […]

How B2B Brands Can Drive More Leads with Video Campaigns

When talking about video content and video campaigns, we almost immediately associate them with B2C businesses. Statistics show that over 500 million people are watching videos on Facebook every single day. By 2021, it is predicted that over 17,000 hours of video content will be viewed every second all across the internet, making up for […]

3 Reasons B2B Video Marketing Will Dominate 2018

Video marketing has been a big thing for a while now. Over the past several years, internet videos have seen a steady increase, becoming one of the predominant methods of relaying information, increasing brand awareness and visibility, promoting products or businesses, driving leads, and generating profit. Many B2B businesses have already integrated videos into their […]

Why LinkedIn Video Is a Competitive Advantage for Marketers in 2018

For a while now, videos have been making their way through the many other forms of digital communication, managing to become one of the most common types of consumer content on the internet. In fact, it is predicted that by 2021, over 80% of all content on the internet will be in video form. Videos […]

#FoundersCorner – Ep01- “What is the role of emotions at work?”

Jorge Soto and Gabe Moncayo discuss the role emotion within the business world and how to find a balance. This is episode 01 of many.