There are two ways to define email marketing. You can say that its purpose is to promote your products and services. But a better way of looking at it is to say that email marketing is a means of developing a strong relationship with customers. The difference in mentality between the two is that the […]
FirstCut.io interview’s Anthony Kennada Chief Marketing Officer at Gainsight. In this episode the former Box executive gives advice on driving excellence within B2B marketing organizations and also discusses how to approach managing your paid media spend from a CMO’s perspective. Enjoy!
In layman’s terms, Slack is a messaging app on steroids, helping companies streamline internal communications. In other words, Slack is a cloud-based app comprised of a multitude of tools and services that can be used over multiple devices and platforms. Users are able to engage in one-on-one communications with associates or create groups for better […]
Video marketing has been a big thing for a while now. Over the past several years, internet videos have seen a steady increase, becoming one of the predominant methods of relaying information, increasing brand awareness and visibility, promoting products or businesses, driving leads, and generating profit. Many B2B businesses have already integrated videos into their […]
SaaStr 2018 was completely insanely great for the SaaS community and very fun. Great #SaaStrAnnual2018 after party 🔥🎉 by @GrowthTactics #SaaS #TeamFirstCut cc @AndiVanetta @VanettaPartners 🎥 pic.twitter.com/zjYvN0YzPR — FirstCut 🎬 (@TeamFirstCut) February 7, 2018 We hit up the Growth Marketing Conference’s SaaStr 2018 party at San Francisco’s Infusion Lounge. The cell phone services sucked but […]
Next Wed 1/24, learn why video marketing is the most effective way to tell our brand’s stories, drive traffic, and increase engagement. In 2018, 80% of all online traffic will come from video consumption. Yet there has been lack of community leadership and networks forming around the category to drive it forward, educate and […]