Infographic on AdWeek: 80% of Videos Drive Less Than a Third of Total Video Engagement

A new report from TwentyThree, a video marketing automation platform, studied over 1.5 million videos to better inform marketing and content creation teams about preconceived video myths. See full article — on AdWeek  

Dreamforce 2017: Annual Sales Convention Sees a Return to Humanist Roots

As we wind down from Dreamforce 2017, Salesforce’s Tech, Sales, & Marketing Conference that seems more like an annual annexation of San Francisco’s financial district, it’s important that we reflect on the intense wealth of information that has been bestowed upon us. While being bombarded by contacts, knowledge, and networks, it can be hard to […]

“Why Use Testimonials in Your B2B Marketing Strategies” by @MicheleAymold of G2 Crowd

Michele Aymold is Director of Marketing at G2Crowd, often referred to as the “Yelp for B2B Software”. Michele explains the power of using customer testimonials within your SaaS marketing efforts.

#FirstCutRaw Episode 02 “Data Management in SaaS Marketing” w/ John Kosturos​ of RingLead

Our CEO Jorge Soto interview’s RingLead co-founder John Kosturos about trends in SaaS data management plus advice for sales and marketing leads getting started. #SaaS #Marketing #YouNeedVideo #B2B

#FirstCutRaw Episode 01 “How to use Video for Sales Development” with Terrance Kwok of VidYard

#FirstCutRaw Episode 01: “ How to use Video for Sales Development” with Terrance Kwok, Sales Development Manager at VidYard and our CEO Jorge Soto

What is the balance between video formats & styles?

FirstCut CEO Jorge Soto interviews Amanda Morgan, Marketing Manager at Silicon Valley based GoAnimate about #AnimatedVideo