Our CEO Jorge Soto interview’s Terminus Co-founder and CMO Sangram Vajre who discusses how organizations fear getting started using video; and how management team must lead by example.
ABM, or account-based marketing, is nothing new in the marketing world. What’s been changing recently is how marketing (and sales) departments implement ABM. According to a research done by SiriusDecisions in 2016, more than 70% of B2B companies had staff wholly or partially dedicated to ABM. So, what influenced this resurgence of ABM and made […]Read More