Our CEO Jorge Soto interview’s Daniel Glickman, Chief Marketing Officer at Animatron and video marketing expert. Daniel explains what trends they are seeing across B2C and B2B industries! This interview was shot by #TeamFirstCut at HubSpot’s Inbound 2017 conference in Boston, MA.
ABM, or account-based marketing, is nothing new in the marketing world. What’s been changing recently is how marketing (and sales) departments implement ABM. According to a research done by SiriusDecisions in 2016, more than 70% of B2B companies had staff wholly or partially dedicated to ABM. So, what influenced this resurgence of ABM and made […]Read More