ABM, or account-based marketing, is nothing new in the marketing world. What’s been changing recently is how marketing (and sales) departments implement ABM. According to a research done by SiriusDecisions in 2016, more than 70% of B2B companies had staff wholly or partially dedicated to ABM. So, what influenced this resurgence of ABM and made […]
FirstCut Co-founder Tomas De Matteis interview’s iOgrapher Founder and CEO David Basulto at IBC 2016 regarding his awesome new device!