Why ALL of your videos need subtitles

Adding subtitles to your videos is no longer just bonus points, its essential if you want to maximize your engagement on social media. Here’s why.

  1. 85% of your videos on facebook and instagram are watched without sound. Without subtitles, 85% of your audience is just going to keep scrolling.
  2. Videos with subtitles achieved 16% further organic reach over those without subtitles.
  3. Videos with subtitles had 26% more call-to-action clicks than those without subtitles.
  4. Videos with subtitles got 17% more reactions and a 15% higher share rate
  5. 28 million Americans our deaf or hard of hearing. Without subtitles, you are missing out on a potential audience of 28 million people.

If you want your videos to perform, get likes and shares, wow your audience, or go viral, the data is clear that you NEED subtitles. With automatic transcription in 7 different languages and an intuitive user interface, as well as the option to add header text, colors, and edit fonts, FirstCut Studio makes it easy to add subtitles to all of your videos and amaze your audience. Learn more about how to use FirstCut Studio to add subtitles to your videos here.

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